Competitive Analysis and Price to Win

Collins Consulting provides strategic Competitive Analysis Price-to-Win (PTW) support to clients across all of the industry and market areas. This proven approach to PTW is based upon a time-tested methodology and supported by a large array of discrete toolsets and modeling components that capture the essence of your competitor's approach to winning and running their business. All the PTW efforts are based exclusively upon Open Source intelligence activities and are supported by our Competitive Intelligence Utility.  All our Competitive Analysis Price To Win practitioners have over 20 years experience in the federal market supporting the capture of billions of dollars revenue.


Our standard approach to competitive analysis is refined continuously through a rigorous and recursive process of transforming experience into new repeatable understanding. Our three-phase process, each phase consisting of seven distinct elements, is outlined below:

  • Phase I: DRFP/RFP - Initial opportunity & competitive analysis, target selection
  • Phase II: Pre-BAFO Initial Submission - Ungamed "should price" analysis
  • Phase III: BAFO Gamed "should price" and strategic decision guidance

Our deliverables provide:

  • An understanding of the practice of gathering intelligence and analyzing the accumulated data for the purposes of decision-making
  • The development of detailed likely competitor pricing with potential and probable bid gaming effects factored into the recommend "should price"
  • The use of proven methodology discrete toolsets and modeling component including the Competitive Intelligence Utility (CIU)
  • How to provide your capture team with bid input that focuses the understanding of the competitive threats faced and develops strategies for mitigating those threats
  • Insuring that your company captures the opportunity with a roadmap to profitable program execution and makes an informed business decision about its interests in sustaining an opportunity pursuit
  • How to developing a comparison of capabilities, current pricing, investment behavior, customer satisfaction and expectations
  • Illuminating the decision-making practices of a targeted company

By contracting with Collins Consulting LLC to provide PTW support your company can be assured that the services are provided on an opportunity-exclusive basis and all work products and company information will be treated as strictly confidential

Please Contact David Collins, Director at (301) 254 3560 or email